The Role Online Shopping Plays In Fashion

  • Blog Post

Online shopping has taken a massive step forward in the last 10 years. Online shopping has particularly become popular in the grocery and fashion industries. In this article we will look at some of the benefits of online shopping in the fashion market and how the popularity of purchasing clothes from the comfort of your own home will continue to grow.


It’s Easy!

Wandering around shops isn’t for everyone, especially when you have time constraints or a busy lifestyle. If you have limited time and little understanding of what you are looking for, it can be difficult to find garments that you both like and think suit you. Shopping in busy cities can leave you feeling defeated if you come away with nothing or clothes you purchased purely to justify your trip! Online clothes shopping can be as simple as seeing what looks good, finding your size, clicking pay and it’s done.


Price Comparison

In such a heavily digital age, ecommerce websites are built for ease of use and with the customer in mind. Online it is much easier to navigate through different websites and find the best deals than visit multiple stores only to go back to the first one you entered! Online shopping is a great way to bag yourself a bargain and get first dibs on sale items. These are only the immediate savings, you also save money on petrol and parking charges by shopping online too!


buying clothes online


Fashion at Your Fingertips

When shopping in physical stores, you are limited to the establishments which are located there – unless you are willing to drive or travel further afield. Especially with new stores, it is unlikely that they will have a store in every main city if they are still an establishing business. The Internet enables you to have fashion at your fingertips at all times. You are no longer limited to UK-only stores with many international or country specific brands now shipping to the UK.


how to shop online


Crowd Control

When it comes to heading out shopping, one of the most common frustrations is crowds and queues! If patience isn’t your strong suit, tackling sales with lots of people around you can be your worst nightmare. When you are trying to look for clothes there is nothing worse than groups of people walking in front of you, or clattering you with their bags. At peak times like Christmas or Bank Holidays this can be hundreds of times worse! The beauty of online fashion shopping is the bliss of avoidance of this if the buzz of shopping in physical stores isn’t your cup of tea.


Tips to ensure successful online fashion shopping

1) Ensure the company is well known or well established so you can be sure it is genuine and your bank details are secure. If you find it difficult to find contact details on the website or elsewhere online, this may be a sign that the website in question is not very trustworthy.

2) Have a look at the terms and conditions as well as the refund policy. This is important to ensure you are covered should you wish or need to return items.

3) Reviews. Does the website have a review feature or can you find this somewhere external? Other peoples impressions, views and experiences of the company are paramount to you making an informed decision about whether you should shop with them.

Online shopping is a very rewarding experience and if you have not tried it yet then I encourage you to do so. Perhaps you like the idea of online shopping but are still unsure of what to buy or what would look best? There is where Coathanger can help!

Hiring an online fashion consultant means you get all the benefits and tips of your own personal styling experience without having to visit. This is perfect for someone with a busy lifestyle for example, but could work for anybody too.

Remember, an online fashion consultant complements an online shopping experience very well! To find out more details about our service then click the link for further details.